GetResponse claims to be the easiest and the best newsletter tool, with uncountable or pro features. The Polish-based company's global reach extends to 183 countries, claiming to engage over 1 billion subscribers every month. That's a lot of emails.

Feature-wise, they do boast a lot more than other email marketing services. From custom landing pages to advanced automation and reporting features, you will be pushed to find a feature they don't offer.

The landing pages are especially interesting as they are part of Conversion Funnel, a unique feature that takes care of lead generation, which can even serve as an online store where you can process payments. Another feature worth mentioning is automation. You're able to set up advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly. You'll also have plenty of detailed templates to help you get started.

What Is GetResponse?

GetResponse is an inbound marketing software that provides small to large organizations with creative business solutions. Using this tool, you can: 
  • Create valuable email marketing lists 
  • Build compelling email campaigns
  • Perform marketing automation
  • Host webinars
  • View reports and analytics
And it's not the end. Here’s what else you can expect:

GetResponse Features

Some of the key GetResponse features include:

Marketing Automation

Using the GetResponse marketing automation feature, you can create customized workflows that will allow you to deliver better experiences.

This feature includes a drag-and-drop builder that you can use to set up automation flowcharts. Those have three key elements: Conditions, Actions, and Filters. 

You start by dragging and dropping a condition such as “joined email list”, for example. Next, choose an action that acts as a response to your condition - for example, “send a welcome email”. Within the workflow environment, you can draw lines between actions and conditions to determine your preferred chain of events. 

GetResponse lets you filter your contacts so that they experience different paths of your workflow. Let’s say you run a promo that offers a discount to the first 100 subscribers. You can set up a filter that takes the first 100 people on a different path than the rest of the subscribers that come after them. This allows you to set up a more complex and layered customer experience. 

GetResponse user reviews are filled with praises about the convenience of it all. If you don’t feel like starting from scratch, however, GetResponse also offers automation marketing workflow templates to help you get started quickly. Some include, but are not limited to ‘Consent-based Welcome Messages’, and ‘Invite contacts to Demo’. 

One thing to keep in mind though - is the marketing automation feature is only available on Plus’ plans or higher.

Email Marketing

Using GetResponse, you can create email newsletters using its drag-and-drop editor or HTML source editor. The latter option is great for those who want to provide their own code, while the former lets you easily create your newsletters from scratch. You can also use one of the hundreds of professionally designed templates. 

The GetResponse newsletter templates are impressively diverse and customizable, and you can browse and select ones according to campaign goals. 

When you’re done building your newsletter, the software gives you the option to preview it and see how it looks on a desktop. You can also see the mobile and web browser versions. It also provides you with a spam score, which is rather helpful, as you may be unknowingly using terms that email programs flag as distrustful. 

You can decide to send your newsletters immediately, or schedule them to be sent at a later time. You can also use the program’s Time Travel feature to deliver the email to recipients based on their local time.

You can also:  
  • send out newsletters and autoresponder messages based on certain events such as a subscriber’s birthday or a password change confirmation
  • Set days of the week when autoresponders are active
  • Forward email campaigns to all subscribers, manually selecting ones or using saved searches. 

Reporting and Analytics

After sending out your campaigns, you would of course want to know how well they are performing. With the GetResponse app, you get a good range of reporting and analytics options. 

You get access to all the basics such as open rate, click-throughs, and unsubscribe rates. You also get some additional goodies:
    • One-click segmentation: Identifies people who didn’t engage with your newsletter, allowing you to put them in a separate segment of subscribers. You can then email them again with another newsletter version.
    • Email ROI: You can add a tracking code to your post-sales page on your website. It shows you how effective your email campaigns are in driving sales and determines your ROI in email marketing. 
    • Metrics over time: This shows you exactly when your subscribers take action on your emails, allowing you to time your mail-outs better.
    • E-newsletter performance comparison: Compares the performance of two newsletters side by side.
    • Per-user information: This allows you to see where your subscribers are located, where they signed up, and which of your emails they have opened.  

    Landing Page Builder

    The program’s landing page builder allows you to get creative and can convert your traffic and leads into sales. 

    You will again have a drag-and-drop editor at your disposal. It features a variety of mobile-responsive GetResponse landing page templates, as well as a built-in image editor. You can choose from numerous free Shutterstock photos and Giphy gifs. 

    Once you’re done with your designs, you can run AB tests to determine the better-performing landing page. You can then share it via your custom domain or use one of GetResponse’s free domains. You can also track the clicks and conversions after it has been published. 

    Webinars

    Webinars are a fairly new feature on the program, but according to GetResponse reviews, users are really talking to them. 

    You can integrate your email list with a webinar tool. You can send out invites to any selected segment of your contacts.

    The tool lets you host an unlimited number of webinars, all under the same roof.  

    Some of the really cool webinar functions include: 

    • Host webinar via desktop or mobile app
    • Co-host with up to two other people
    • One-click record of webinars
    • Screen Sharing functionality
    • Video share functionality via YouTube
    • Free online storage for playback files
    • No need for attendees to install any software to attend the webinars 
    • Powerpoint presentation upload option during a webinar

    Signup Forms

    You can turn website visitors into email subscribers with the GetResponse forms feature. GetResponse allows you to grow your email list by making custom sign-up forms. You can also create your form from scratch or you can use the pre-made templates.

    You can:
    • Customize your branding
    • Add custom fields to collect data
    • Optimize your forms for mobile devices
    • Test different form versions

    GetResponse allows you to add GDPR consent fields to your forms. 

    Once you have created your forms, you can add them to your WordPress, Facebook, and Prestashop pages. You can also have your form hosted by GetResponse for free, and you have to only share this link.

    Conversion Funnel

    Another new feature of GetResponse is its conversion funnel. This tool transforms the software from being a mere email marketing program to an e-commerce business solution.

    You can also create a GetResponse funnel using a ready-made, automated sales funnel creator. This allows you to perform a series of activities without ever leaving GetResponse. They include:
    • Creating landing pages
    • Making a product catalog 
    • Automating your emails
    • Creating and running Google and social media ad campaigns
    • Selling products and accepting payments
    • Sending abandoned cart emails
    GetResponse also offers a wide range of templates to help you customize your sales funnel. 

    But, On the Basic plan, you can only create only one funnel. You also won’t be able to use the abandoned cart recovery feature.  

    Additional Tools

    Some of the other interesting features of GetResponse that are worth mentioning include:

    • Paid ads: Create, buy, and manage Facebook, Instagram, and Google ads right inside GetResponse. You can then track their performance and optimize as you go.
    • Web push notifications: Use them to promote new offers or content, grow your list, and make more sales.

    GetResponse Integrations

    There are about 126 GetResponse integrations for the users who want to make use of third-party programs and tools.

    Some of them include popular e-commerce solutions like WordPress, as well as CRM tools like Capsule. You can also get a good number of Google integrations like Goole Contacts, Google Analytics, and Google Ads. Other options include Facebook, Amazon payments, Paypal, and Stripe.

    Ease of Use and Interface

    The GetResponse email marketing software is a nice and simple program to use. Its interface is simple and clean and it's easy to use.

    The more advanced features like setting up marketing automation and conversion tunnels come with a small learning curve though. That said, the program provides various resources that can help you get a hang of these. 

    You can also get GetResponse mobile app available for both Apple and Android devices. It has an easy to navigate dashboard and allows users to:
    • Create and send emails
    • Track performances
    • Monitor forms and landing pages
    • Manage contact lists
    • Get marketing insights and receive alerts

    Customer Support

    GetResponse offers a 24/7 live chat option, as well as email support in eight available languages. The support team is very attentive and very quick to respond. 

    GetResponse also has a searchable help center with articles and videos to help you learn the ropes.

    You can also get access to the blog and resources, which include:
    • Courses
    • Reports
    • Case studies
    • Videos
    • Infographics
    • A training webinar
    • Guides

    GetResponse Pricing

    There are currently four GetResponse pricing plans.

    Basic: 1000 Contacts

    From $10.5/Month (2-year subscription)
    Additional offers of $15.00 per month and $147.60 per year are available. Features include email marketing, unlimited automation templates, unlimited lead funnels, autoresponders, unlimited landing pages, a website builder, 1 sales funnel, Facebook & Google Ads, and chats.

    Plus: 1000 Contacts

    From $34.30/Month (2-year)
    Additional offers of $49.00 per month and $482.16 per year are available. Features include everything in Basic, and: automation builder (5 workflows), contact scoring & tagging, webinars (max 100 attendees), work together (3 users), sales funnels (5 funnels), and webinar funnels (5 funnels).

    Professional: 1000 Contacts

    From $69.30/Month (2-year subscription)
    Additional offers of $99.00 per month and $974.16 per year are available. Features include everything in Plus, and: unlimited automation builder, web push notifications, paid webinars, webinars (max 300 attendees), unlimited sales funnels, unlimited webinar funnels, work together (5 users), and on-demand webinars.

    Max

    Quote-contact sales for pricing
    Includes everything in Pro, and: transactional emails (paid add-on), dedicated support, multiple accounts and users,  account migration support, team, and role management,  single sign-on (SSO), webinars, and assisted IP warmup.

    GetResponse also allows you to add an increasing amount of contacts to your list, with 100,000 contacts being the limit.

    Of course, this means additional costs. You will pay $450/month on a Basic plan, $499/month on a Plus plan, and $580/month on a Professional plan for 100,00 contacts.

    While there is a GetResponse free-forever plan, the program does offer a 30-day free trial for all its plans.